Farmers in Meru County have received a boost from Safaricom’s newly launched integrated solution, Bundle Ya Wakulima.
The solution brings together affordable connectivity, insurance, agricultural advisory services and production support to help farmers improve productivity and build more resilient livelihoods.
Speaking at a farmer engagement and empowerment forum in Meru, Safaricom’s Chief Consumer Business Officer, Fawzia Ali, highlighted the importance of supporting farmers to strengthen food security and build resilient livelihoods.
“Meru is one of Kenya’s agricultural powerhouses, and supporting farmers is critical to strengthening food security. Through PATA MORE Bundle Ya Wakulima brings together affordable connectivity, protection, and growth support, giving farmers the tools and services they need to increase productivity and build resilient livelihoods.”
The forum brought together more than 500 farmers from across the region.
Supporting Farmers Across the Farming Cycle.
The bundle is part of PATA MORE, Safaricom’s new customer value proposition that enables customers to enjoy additional benefits and greater value from the products and services they already use.
Bundle Ya Wakulima brings together essential services in one affordable and convenient solution, providing farmers with support throughout the farming cycle.
It combines voice, data, SMS and WhatsApp access with insurance options, agricultural advisory services, discounted production support, including farm inputs and mechanisation with credit pathways for eligible farmers.
Read More: Safaricom Unveils Bundle Ya Wakulima to Empower Farmers and Boost Food Security
Farmers Engagement Forum
The farmers engagement forum in Meru marked the fifth regional event, following successful rollouts in Kirinyaga, Bomet, Nakuru, and Bungoma.
Bundle Ya Wakulima is built from farmer data and insights, appreciating the place and importance of voice-based communication, aligned with how farmers communicate and make decisions.
The bundle is available in flexible daily, weekly, monthly and longer-term options, allowing farmers to select the plan that best suit their needs and matching the agricultural season.
To access Bundle Ya Wakulima solution, famers can dial *544*16#
Tuunza Mapato Package Benefits and Pricing
The Tuunza Mapato packages are structured around different subscription periods daily, weekly, monthly, 90-day (quarterly), and 180-day (bi-annual) plans to provide customers with flexible options based on their needs and budget.
The packages cost Ksh. 40 daily, Ksh. 300 weekly, Ksh. 1,200 monthly, Ksh. 3,500 quarterly, and Ksh. 6,500 bi-annually.
As the subscription period increases, customers receive larger data and voice allocations, ranging from 250 MB and 20 minutes on the daily package to 56 GB and 3,000 minutes on the 180-day package.
The packages also include free WhatsApp access, with longer-term packages providing access to the WhatsApp Farming Companion.
In addition, eligible packages provide a Ksh. 30,000 inpatient cover and Ksh. 100,000 funeral cover, as well as farm input discounts and access to Seeds of Gold.
Overall, the packages combine telecommunications services with health, funeral, and agricultural benefits, offering subscribers increasing value and convenience as they commit to longer subscription periods.
