Kenyans are being encouraged to explore Kenya differently while shining a spotlight on unique tourist destinations, cultures and experiences that may often be overlooked.
As such, KCB has partnered with RUBiS Energy & Kenya Tourism Board to launch the “Kenya Beyond Sight” campaign.
As part of the initiative, a group of six creators has been onboarded ; J-Supercharge, Denno Music, Sammy Brayo, Nancy Cosy, Chelah Richards and Delvin Obara.
Together, they will challenge perceptions about disability and tourism, while inspiring more inclusive and accessible approaches to travel across the country.
Over five-days, the creators will traverse Eastern and Coastal regions, representing a shift in destination storytelling beyond a predominantly visual experience towards a multi-sensory approach.
Through their unique perspectives, the creators will demonstrate how these dimensions can open up a richer and more understanding of Destination Kenya.
Speaking during the launch, KCB Group Director, Marketing & Communication, Rosalind Gichuru, said the campaign reflects KCB’s commitment to using its brand purpose to create meaningful experiences and promote greater inclusion in tourism.
“Kenya Beyond Sight is a practical expression of what our brand purpose For People. For Better means. Through it, we are showcasing the best of Kenya, encouraging a more inclusive way of experiencing Kenya and challenging ourselves to think differently about how the tourism sector can further be amplified.” She said.
In addition, she noted that the initiative will provide an opportunity to showcase KCB’s digital payment solutions through its Debit and Prepaid Cards, enabling the creators to make convenient and secure cashless payments throughout their journey.
“At the same time, we are using the opportunity to showcase KCB’s seamless digital payment solutions through our Debit and Prepaid Cards which will be instrumental in supporting the Creators to make cashless transactions to cater for accommodation, transport dining and entry into attraction sites with an objective of reducing unnecessary friction when making payments.” She noted.
Powering The Journey
The journey will also demonstrate the importance of collaboration across the tourism ecosystem, with RUBiS Energy Kenya supporting the traveling team through its network of service stations along the route.
As part of its support, RUBiS Energy Kenya is covering the cost of fuel for the journey and providing Enjoy Shop vouchers for travelers to purchase snacks, refreshments and other essentials, creating convenient points to refuel, refresh and recharge along the route.
Kenya Tourism Board: Facilitating an Accessible Experience
Kenya Tourism Board has played a key role in facilitating the journey, including liaising with the Kenya Wildlife Service to secure complimentary access to Malindi Marine National Park.
Additionally, KTB connected the team with Accessible Travel Kenya, which designed the itinerary around the group’s travel and accessibility needs and will provide transport for the team to the Coast.
Beyond facilitating the journey, KTB will support destination marketing, storytelling and media engagement throughout the journey.
The team will also receive complimentary access to Haller Park courtesy of Bamburi Cement, adding another destination experience to the journey.
A Call for More Accessible Tourism
Speaking on the campaign, KTB CEO June Chepkemei said the initiative reinforces the importance of making Kenya an inclusive and accessible destination for all visitors.
“As the Kenya Tourism Board, we believe that our destination must be accessible, welcoming and enjoyable to all visitors. Kenya’s tourism story is one of extraordinary landscapes, diverse cultures, warm hospitality and unforgettable experiences. That story must include every person, regardless of age or ability.” June said.
She further noted that the campaign provides an opportunity to encourage the wider tourism industry to embrace accessibility and consider how different stakeholders can contribute to a more inclusive visitor experience.
“This campaign gives us an opportunity not only to showcase the attractions of the Kenyan coast, but also to encourage the tourism industry to think more deeply about accessibility. It challenges accommodation providers, attractions, transport operators, tour companies and other stakeholders to ask an important question: How can we make it easier for every visitor to explore, participate and feel welcome?” She added.
Read More: KCB Secures $100 Million EBRD Facility to Boost Financing for Women and Youth-Led Businesses
Amplifying Inclusion Through Storytelling and Partnerships
Through their social channels and media storytelling, the creators will document their experiences across the journey and highlight both the possibilities and the practical considerations of travelling with disabilities.
The initiative reflects KCB’s commitment to shared value and to the Sustainable Development Goals, particularly SDG 8 on Decent Work and Economic Growth, SDG 10 on Reduced Inequalities and SDG 17 on Partnerships for the Goals.
By promoting inclusive tourism, the initiative seeks to support tourism-led economic activity, job creation and opportunities across the tourism value chain while demonstrating the role of partnerships in creating shared development outcomes.
Tourism Growth and the Case for Inclusion
Tourism is a significant contributor to Kenya’s economy. According to the World Travel & Tourism Council’s 2026 Economic Impact Research, Travel & Tourism contributed US$12.7 billion to Kenya’s economy in 2025, equivalent to 9.3% of national GDP, and supported 1.8 million jobs.
As the sector continues to grow, ensuring that its experiences and opportunities are accessible to more people is an important part of creating inclusive growth.
