Safaricom and M-PESA Foundations have launched Capture the Good Challenge, an initiative inviting photographers and videographers across Kenya to tell stories through visual storytelling.
The challenge focuses on documenting moments of transformation, and community impact.
The initiative aims to highlight authentic moments within communities, with participants encouraged to capture real-life experiences across sectors such as education, healthcare, economic empowerment, and environmental conservation.
Open to both professional creatives and hobbyists, the challenge provides an opportunity for participants to showcase their storytelling skills through photography and video.
From documentary-style storytelling to powerful portraits, entries are expected to reflect meaningful social impact and everyday human experiences.
Participants can submit content captured using either professional cameras or smartphones, with the initiative emphasizing authenticity, creativity, and community-centered storytelling.
About Capture The Good Challenge
Capture the Good Challenge is a nationwide call for photographers and videographers, professionals and hobbyists alike to document real stories of transformation across Kenya.
The initiative builds on years of community work in education, healthcare, economic empowerment, and environmental conservation, now shifting focus to authentic, ground-level storytelling from those who witness these changes firsthand.
It goes beyond visuals, it is about capturing real moments of progress, amplifying everyday stories, and spotlighting the people driving change.
Whether using a professional camera or a smartphone, participants are invited to share powerful, authentic stories that reflect Kenya’s evolving communities.
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Why The Challenge Matters
Safaricom and the M-PESA Foundation believe that stories captured through your lens are more authentic, relatable, and powerful.
Through this initiative, storytelling becomes more than content creation, it becomes a way to reflect real experiences and amplify the good happening within communities across Kenya.
How to Participate
To participate, candidates are required to register, select their category, either Photographer or Videographer, and upload a sample of their work.
Once registered, they can browse and choose a listed project near them, select a preferred shoot date, and secure their slot.
Participants will then head out to capture their assigned project, with support provided in the form of airtime and data bundles to help keep them connected throughout the assignment.
After completing the shoot, participants are required to upload their best work along with captions and a signed usage form.
However, participants are encouraged to review their work carefully and make every shot count before uploading as only one edit is allowed after submission.
Competition Process
The Capture the Good Challenge follows a structured journey designed to take participants from registration through to national recognition.
After signing up and selecting a project, participants go into the field to capture their stories before progressing through multiple stages of judging, a masterclass refinement phase, and a final national selection.
The top entries are then opened to public voting, with winners ultimately announced at the national awards ceremony, where they receive cash prizes of up to 1 million Kenyan shillings, equipment, and opportunities to support community impact projects.
Selected finalists will also be considered for content creation partnership opportunities.
Judging Panel
The challenge is evaluated by a panel of award-winning filmmakers and photographers with extensive experience in visual storytelling across Africa and beyond.
The panel includes: Enos Olik, Evans Ogeto, Grace Kahaki, Lyra Aoko, Mbithi Masya, Muthoni Matu, Mutua Matheka, Phillip Karanja, Shiksha Arora, Stephen Nderitu, and Thomas Mukoya.
Judging Criteria
Submissions will be evaluated using a structured scoring system that assesses storytelling, creativity, technical execution, and emotional impact.
Each entry is scored out of 100 based on the following criteria:
Storytelling & Impact – 30%
Does the work clearly capture a moment of change, empowerment, or transformation, and is its impact on individuals or communities evident?
Technical Quality – 25%
How strong is the visual execution in terms of focus, lighting, composition, framing, and overall clarity?
Creativity & Originality – 20%
Does the work present a fresh perspective, thoughtful composition, or a unique approach to storytelling?
Relevance to Theme – 15%
How well does the work reflect the core pillars of the challenge, including education, healthcare, economic empowerment, or environmental conservation?
Emotional Connection – 10%
Does the piece evoke a strong emotional response or create a human connection with the viewer?
THE PROJECTS
This national challenge features 250 school-based projects across Kenya, each designed to spotlight real issues and solutions that directly impact communities.
The projects are structured around four key impact areas that reflect everyday realities and opportunities for transformation in Kenya’s schools and communities.
Each participant is required to select one project only, ideally one that is closest to their location or most relevant to their lived environment.
